Bri O’Shea had a calling. Dreams of being a fashion designer started at an early age; and after she got her very first sketch book as a gift, it was game time. She’s a doer and recognized what she wanted to do — design beautiful things that make others feel good. Bigger than that, she wanted to make an impact. Her brand, Label B, is this beautiful marriage. In the US alone, 99% of clothing thrown away can be recycled. 85% ends up in landfills. Label B is thoughtfully created, ethically sourced from dead stock material (other people’s leftovers) and material made from recycled plastic bottles, and tested by Bri and her friends first. She’s been creating a powerful ripple effect for sustainable swimwear since 2018. Appropriately holding the tagline, ‘swimwear that doesn’t suck for the planet,’ Label B is fueled by Bri’s courage and kindness. Her commitment to leave past employers and mentors on good terms has kept her network healthy and successful. She knows her talent, applies it, and acknowledges where she came from. The girl’s going places.
Ask Bri O’Shea what it takes to create beauty sustainably. She knows how.
Fashion was her calling. Her dreams of being a fashion designer started as a little girl.Today, as the designer and founder of Label B swimwear, she’s creating what is appropriately described as swimwear that doesn’t suck for the planet. In the US alone, 99% of clothing thrown away can be recycled and 85% ends up in landfills.
Since 2018, Bri’s Label B has been committed to thoughtful design, ethical sourcing from dead stock material (other people’s leftovers) and material made from recycled plastic bottles causing a powerful ripple effect for sustainability.
She shares what led her to do things differently; how to be in the process of shifting from corporate to personalized and enjoy it all and the importance of leaving past employers on good terms. (They may be the very ones who circle back around and hire you!) Her courage to act on her talent, do the thing she felt called to do and acknowledge where she came from are keys in her process and growth of Label B.
In this conversation you’ll hear: